This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our site, use our habit-tracking mobile applications, or interact with our online platform and related services. Our services support habit building, lifestyle optimization, daily reminders, progress visualization, and streak tracking.
We process personal information in accordance with applicable privacy laws, including the General Data Protection Regulation where it applies, and other applicable United States privacy and data-protection requirements.
Depending on how you use our services, we may collect the following categories of information:
We may use personal information to:
Where the GDPR applies, we process personal information on one or more of the following legal bases:
Our services are designed for general habit and lifestyle tracking and are not medical devices or medical advice services. Please do not enter medical records, diagnoses, treatment information, or other sensitive information unless the relevant feature expressly supports it and you have a lawful reason to provide it. If you choose to record sensitive information, we process it only as necessary to provide the feature, comply with law, protect our services, or on another lawful basis.
Our site and applications may use cookies, local storage, pixels, software development kits, and similar technologies to remember preferences, maintain sessions, measure performance, understand usage, and protect our services. Where required by law, we will request consent before using non-essential technologies. You can manage cookies through your browser or device settings, although disabling them may affect certain features.
We do not sell personal information for money. We may disclose information to:
Service providers may process personal information only for authorized purposes and under appropriate confidentiality and data-protection obligations.
We retain personal information for as long as reasonably necessary to provide our services, maintain business and security records, resolve disputes, enforce agreements, and meet legal, accounting, or reporting requirements. Retention periods vary according to the type of information, the purpose for which it was collected, and applicable law. When information is no longer needed, we delete it, anonymize it, or securely isolate it where deletion is not immediately possible.
Our service providers or operations may process personal information in countries other than the country where you live. When required, we use appropriate safeguards for international transfers, such as adequacy decisions, standard contractual clauses, or another legally recognized transfer mechanism.
Depending on your location and applicable law, you may have the right to:
To help protect your account and personal information, we may verify your identity before completing a request. You may exercise applicable rights by submitting a written request to our physical address below. We will not discriminate against you for exercising privacy rights, and you may use an authorized agent where permitted by law.
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Where applicable law requires a higher minimum age for consent to processing, that age applies. If we learn that we have collected information from a child without appropriate authorization, we will take reasonable steps to delete it.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No online service or storage system can be guaranteed to be completely secure, so you should use strong account credentials and keep them confidential.
Our site or applications may link to third-party websites, app stores, operating-system services, or other services that we do not control. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.
We may update this Privacy Policy to reflect changes in our services, technology, legal requirements, or privacy practices. The updated version will be posted on our site with a revised review date where appropriate. Your continued use of our services after an update means that you acknowledge the revised policy, subject to any consent required by law.
For privacy questions or to submit a written privacy request, contact us by mail at:
Amanda LanePlease include enough information for us to understand and verify your request. We aim to respond within the period required by applicable law.